Conclusions and proposals for improving employability and university education in the field of Communication published
Following the webinar, “Employability and university education in the field of Communication”, held on 5 July, AQU Catalunya has published the resulting conclusions and proposals for improvement.
The webinar was broadcast online, via YouTube, on 5 July, and has already been viewed by almost 250 people. It offered a space for reflection on the employability of graduates of degree programmes in Audiovisual Communication, Journalism and Advertising and Public Relations, and the round table panel identified a series of diagnoses and made proposals for improvement based on the information presented.
Below is a summary of these diagnoses and proposals, including those from the 2019 seminar, which can add value to the reflection arising from this year's webinar. The 2019 proposals appear in italics.
In view of the need for stable jobs and higher wages (especially for graduates in Audiovisual Communication and Journalism), it is proposed to offer students tools so that they can manage job uncertainty; foster alumni networks and the role of mentor; encourage the learning of skills in demand in the sector; work on personal branding.
In view of the need to improve recent graduates' ability to design and execute communicative projects, it is proposed to transform bachelor's degree final-year projects (TFG) into professionalising final degree projects; promote dual training; vindicate the figure of the real associate teaching staff; and improve practical training through the promotion of real case studies.
In view of the need to improve the professional adaptation process and the fit between the contents of bachelor's degree programmes and the needs of the sector, it is proposed to incorporate systematic assessment in the workplace of recent graduates; provide project-based training with a clear entrepreneurial calling; allow graduates to deal with clients as soon as possible; incorporate the technological, data and artificial intelligence approach into training in advertising and PR; and allow time for the continuing education of active professionals and trainers.
Finally, the round table discussion highlighted the need for investment that enables the quality of degree programmes to be guaranteed, through the updating of content and the digitalisation of universities.